Brand tone of voice is how a brand expresses itself in words. Some people call it verbal identity and, like your visual identity, your voice is a core part of your brand personality. This plays a crucial role in attracting customers, building loyalty and bringing consistency to every communication.

Your brand voice is what makes you original, characterful and ownable. And while AI can be a useful tool to explore territories and keep your voice aligned, it takes human empathy to really define an authentic voice.

Your brand narrative is the single message that drives your communications. Weak brand narratives can read like a chain of corporate buzzwords. Whereas a strong brand narrative communicates exactly what you’re about – creating a rational and emotional pull that gives your audience that all-important ‘why’. 

Also known as a brand playbook or a messaging matrix, this is essentially a cheat sheet for your communications. It contains your key messages in various lengths, as well as examples of how these flex for different audiences.

Depending on the brand, a toolkit could also include examples of brand lexicon, a style guide, AI prompts, sample headlines, captions and boilerplate text.

Our brand writing covers pretty much every stage of your communications, including:

Brand narratives to help you define your point of difference and stay consistent.

Tone of voice to help you be authentically human, express your values and principles and stand out.

Audits & training to root out inconsistencies, spot room for improvement and get all your team on the same page.

Copywriting that resonates with your audience, in your sector and gets the results you need.

We’re a brand writing agency, so we stick to what we do best: strategy and words. But, if you need design too, we have a network of branding and design agencies that we work with.

We recognise the value of AI for specific tasks, but maintain that nothing can match real human empathy and nuance. We see AI as an extra tool in the writer’s kit, but we’ll only use it when agreed with a client. When we do use AI, we only ever work with fully-paid, business-level subscriptions, with privacy settings switched on.

We love hearing from new and established brands. To get the ball rolling, please email thomas@inkcopywriters.com and we’ll share our briefing form.

Once we have a good feel for your project, we’ll put together a quote or proposal. Usually, we provide a fixed cost including amends, but we do also work on a retained or hourly basis.

We’re not recruiting for any in-house roles right now. However, we do offer a limited number of placements each year for graduate students.

We’re always interested to hear from specialist freelancers – feel free to drop us a line with your CV and portfolio.