Reinventing ‘luxury’ with
Claridge’s
There’s nowhere quite like Claridge’s. And putting this iconic hotel into words is no mean feat. Beginning with tone of voice consultancy and spanning everything from e-newsletters to website copy, our work with the Maybourne Group has now grown to cover all five of their hotels: The Berkeley, The Connaught, The Maybourne Beverly Hills, Maybourne Riviera and, of course, Claridge’s.
We love bringing each hotel’s beautiful spaces (and distinctive tone of voice) to life. Whether it’s a Michelin-starred menu launch or multi-channel Christmas campaign, capturing the essence of these hotels in words requires just a little touch of magic.
Services
Website
Seasonal campaigns
E-commerce copy
E-newsletters
Editorials
Industry
Hospitality
E-newsletters
Standing out in a busy inbox is an age-old marketing challenge. We’ve given Claridge’s – and its sister hotels’ – monthly e-mailers a fresh twist, using storytelling to entice guests in.
Seasonal campaigns
Christmas trees created by world-renowned designers. Limited edition art deco Easter eggs. We’ve made these seasonal campaigns standout, writing eye-catching web descriptors, snappy in-room and packaging copy, and carefully considered e-marketing campaigns.
Website content
Claridge’s may have been a London landmark since the 1850s, but it’s timeless. And our copy has to reflect that. As well as evergreen content, we write hundreds of pieces of web copy each year – everything from new suite openings to sweet-sounding patisserie launches.
E-commerce copy
When Claridge’s, The Berkeley and The Connaught introduced e-commerce platforms in 2020, it was our job to bring a collection of beautifully crafted gifts and collectibles to life. Hand-crafted glassware, iconic afternoon tea sets, limited edition whisky… we’ve distilled the fine art of gifting into just a few words.
Editorials
Every season, we put together… The Season. A collection of must-see events, exhibitions and theatre shows across London, it’s an online and print edition piece that involves writing like a Claridge’s concierge. Minus the top hats.
