Since 2005, we’ve been shaping powerful narratives and tone of voice guidelines, training teams and crafting content with the human touch. 

We understand your challenges.

We bring empathy and answers.

We live in the real world.

We know that to have an impact, you can’t be beige.

So we shake things up.

And champion originality.
 
Always.

We're a B Corp. 

This means we do the right thing by our people and the planet.

We love working with charities and not-for-profits.

And helping all brands communicate the good they do.

We know AI.

And we know its limitations.

So we add the strategy, spark, empathy and originality

– the human touch that AI needs.

Meet the team

  • Co-founder of Ink Copywriters and specialist in tone of voice, particularly for luxury, retail and travel brands. Over the past 15+ years, Tom has worked with some of the world’s largest (and smallest) companies on everything from strategic projects to rubber duck packaging.

    When not writing, you’ll find him in the garden/allotment/bookshop, running or (fingers crossed) travelling somewhere amazing.

  • Co-founder of Ink Copywriters with over 15 years’ experience of writing and tone of voice development. Clients include everything from high-end automotive brands to high-street banks.

    When not on his laptop, Simon likes to pretend he’s the outdoor type and can often be seen driving around town with a surfboard on his car.

  • Tom H is our Client Services Director and acts as the eyes and ears of Ink. As well as managing a wide range of clients, Tom helps keep the writing team in great shape – scheduling projects, crunching numbers and keeping the bagels on tap.

    Away from Ink HQ, Tom enjoys nothing more than a quick game of cricket – especially if it involves smashing his nine-year-old son’s bowling for six. Great guy.

  • Katy’s career path so far has been a long and winding one. She’s enjoyed the perks (shout-out to the staff canteen) of a global search giant and grafted at the coalface of start-ups. Which means she’s well placed to write for brands both large and small. Since joining Ink her work has spanned technology to toys, and travel to retail.

    When not at the office escaping her two young children, Katy’s idea of a good time is curling up with her Kindle, or trying out the latest and greatest on Bath’s foodie scene (babysitter permitting).

  • Ink’s well-seasoned veteran, Tim’s extensive experience ranges from websites and annual reports through to case studies, thought leadership and most things in between. As well as developing tone of voice, he also leads workshops to help clients bring it to life – or simply write better.

    Out of hours you might catch Tim bossing the Bristol streets on his bike, escaping ‘down the allotment’, shopping for foodie ingredients or singing a cappella.

  • With 20+ years in advertising and direct marketing, Sophie’s worked with every kind of client imaginable. Estate agents and appliances. Booze and food. There’s nothing she won’t get conceptual with, including once writing as a dog. No, seriously.

    In her spare time, Sophie escapes from her two teenagers – at the gym, running by the River Avon, or seeing plays and bands.

  • With 15 years of design, branding and copywriting up her sleeve, Katy’s worked on everything from ad campaigns to cult comic hero websites. Most likely to be found head-down in headlines, she’s got a knack for distilling big concepts in punchy copy.

    Passionate about learning and sharing knowledge, keep Katy away from internet rabbit holes – she’ll be gone for days and re-emerge an expert on vintage fountain pen nibs.

  • Matt’s spent a decade writing about consumer technology, automotive and telecommunications. He’s got stuck into naming projects, product launches, recruitment campaigns, tone of voice development and even the odd app or two.

    Beyond the keyboard, Matt used to enjoy getting on his bike but now spends every waking moment rocking his newborn son to sleep. Or at least that’s how it feels, sometimes.

  • Since being at Ink, Loren’s turned her hand to website copy, articles, pithy packaging and even cookbook recipes. She’s worked with luxury and travel clients and on everything from fast cars to slow food. And with a background in editorial publishing, she’s a real i-dotter and a t-crosser.

    When she’s not writing or travelling with her family, Loren is the ‘indoors type’. She likes nothing better than a nice sit down. Preferably with a cup of tea. And a chocolate digestive.

  • Before two babies and a dog called Mouse made globetrotting a logistical challenge, Cat used to run ritzy international events for the tech community. Words have always been her thing, so the pivot to copywriting was a natural one and she’s never looked back.

    When she’s not writing for her favourite technical, creative or environmental clients, you’ll find Cat mixing a mean negroni, bobbing around in very cold water, campaigning against bloodsports or down at the front of a shanty punk gig.

  • After nearly a decade of travelling and living abroad, Sarah returned to the UK to put her creativity to work. Often bridging the gap between words and visuals, she’s worked on everything from traditional print campaigns to experiential brand activations.

    Outside work, Sarah can be found pottering in her garden, hunting for weird and wonderful objects at flea markets, or messing around with paint.

  • Bernice has been a part of the team for over 13 years. In that time, she’s taken care of the accounts and administration within the office. Her experience in cloud-based accounting systems keeps Ink running as smoothly as possible.

    When she’s not at work, she loves spending time at her cottage near Bath, digging up her homegrown vegetables from the garden. Now her youngest child is away at university, she’s making plans to fill her new-found free time with lots of travelling.

  • Our Account Manager, Sasha, ensures every project, no matter how big or small, is seamless for clients and our writing team – dotting every ‘i’ and crossing every ‘t’. And, speaking of tea, she makes sure the kettle is always boiled and the biscuit jar full.

    Sasha brings heaps of experience with a background working within the NHS and for a top Bristol design agency, giving her a keen eye for detail and project management.

    There is rarely a quiet moment in her busy social calendar but when there is her ‘work in progress’ house keeps her on her toes.

More
than words

We’re a B Corp writing agency. This means we’re officially recognised for looking after our people and suppliers and putting the planet before profits.

Getting B Corp status isn’t easy. And nor should it be. We had to look into every aspect of our business and make big changes to bring us in line with B Corp’s exacting standards. This meant examining all our practices and policies, our values and vision. And, now that we’re certified, we’re committed to improving our performance over time – so we are ready for BCorp reassessment every three years.

 

Why B Corp?

B Corp is the most stringent test of business practice. It leaves zero room for greenwashing or empty words. Which means our clients can have confidence they are working with an agency that genuinely looks after our people and suppliers. And that works for the good of our community and the environment. It’s all completely transparent and independently verified. So we’re not just about pretty words, we back them up too.

If you’d like to know more about our B Corp experience, please get in touch. We’d love to chat.