Ink Blot Ideas, opinions and general musings on all things wordy. Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 Becoming a B Corp The five things we’ve changed Read More Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 Do androids dream of electric suites? Why AI struggles to convey luxury Read More Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 TOV SOS The problem with most brand voice guidelines Read More Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 Professional services needn’t sound boring Building your brand with tone of voice Read More Home page Carl Godfrey 11/03/2019 Home page Carl Godfrey 11/03/2019 The echo chamber Why writing your own comms can be limiting Read More Home page Carl Godfrey 11/03/2019 Home page Carl Godfrey 11/03/2019 Sustainably speaking How to make your comms more planet friendly Read More
Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 Becoming a B Corp The five things we’ve changed Read More
Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 Do androids dream of electric suites? Why AI struggles to convey luxury Read More
Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 TOV SOS The problem with most brand voice guidelines Read More
Home page Carl Godfrey 30/01/2025 Home page Carl Godfrey 30/01/2025 Professional services needn’t sound boring Building your brand with tone of voice Read More
Home page Carl Godfrey 11/03/2019 Home page Carl Godfrey 11/03/2019 The echo chamber Why writing your own comms can be limiting Read More
Home page Carl Godfrey 11/03/2019 Home page Carl Godfrey 11/03/2019 Sustainably speaking How to make your comms more planet friendly Read More