Ink Blot Ideas, opinions and general musings on all things wordy. Home page Cat Hunter 10/04/2025 Home page Cat Hunter 10/04/2025 Myth busting Five tone of voice fallacies Read More Home page Carl Godfrey 27/03/2025 Home page Carl Godfrey 27/03/2025 Mixed messages Are all your channels speaking as one? And do they need to? Read More Home page Tom Chesher 26/03/2025 Home page Tom Chesher 26/03/2025 20 years of Ink Lessons from the sharp end Read More Home page Carl Godfrey 24/03/2025 Home page Carl Godfrey 24/03/2025 Becoming a B Corp The five things we’ve changed Read More Home page Carl Godfrey 21/03/2025 Home page Carl Godfrey 21/03/2025 Do androids dream of electric suites? Why AI struggles to convey luxury Read More Home page Carl Godfrey 19/03/2025 Home page Carl Godfrey 19/03/2025 TOV SOS The problem with most brand voice guidelines Read More Home page Tom Chesher 14/03/2025 Home page Tom Chesher 14/03/2025 Do we speak American? Why copywriting for US audiences is more than using ‘Z’s Read More Home page Carl Godfrey 14/03/2025 Home page Carl Godfrey 14/03/2025 Five copywriting predictions for ‘25 Read More Home page Carl Godfrey 10/03/2025 Home page Carl Godfrey 10/03/2025 Professional services needn’t sound boring Building your brand with tone of voice Read More Home page Carl Godfrey 05/03/2025 Home page Carl Godfrey 05/03/2025 How to brief a copywriter The two things your copywriting agency really needs to know Read More Home page Tom Chesher 28/02/2025 Home page Tom Chesher 28/02/2025 Packaging a punch How ‘wackaging’ is still shaking up the shelf Read More Home page Tom Chesher 05/02/2025 Home page Tom Chesher 05/02/2025 Three reasons your web copy is hurting your conversions Read More Home page Tom Chesher 22/01/2025 Home page Tom Chesher 22/01/2025 Opposites detract Why opposites aren’t always the answer Read More Home page Tom Chesher 01/01/2025 Home page Tom Chesher 01/01/2025 Horses for courses Why every university and college needs an original tone of voice Read More Home page Tom Chesher 18/12/2024 Home page Tom Chesher 18/12/2024 Getting emojional Read More Home page Tom Chesher 13/11/2024 Home page Tom Chesher 13/11/2024 The long and short of it How to edit Read More Home page Carl Godfrey 11/09/2024 Home page Carl Godfrey 11/09/2024 Considerate communication How thoughtful marketing is changing copywriting Read More Home page Carl Godfrey 07/08/2024 Home page Carl Godfrey 07/08/2024 It’s Comma Sense Read More Home page Carl Godfrey 08/03/2019 Home page Carl Godfrey 08/03/2019 The echo chamber Why writing your own comms can be limiting Read More Home page Carl Godfrey 08/03/2019 Home page Carl Godfrey 08/03/2019 Sustainably speaking How to make your comms more planet friendly Read More
Home page Cat Hunter 10/04/2025 Home page Cat Hunter 10/04/2025 Myth busting Five tone of voice fallacies Read More
Home page Carl Godfrey 27/03/2025 Home page Carl Godfrey 27/03/2025 Mixed messages Are all your channels speaking as one? And do they need to? Read More
Home page Tom Chesher 26/03/2025 Home page Tom Chesher 26/03/2025 20 years of Ink Lessons from the sharp end Read More
Home page Carl Godfrey 24/03/2025 Home page Carl Godfrey 24/03/2025 Becoming a B Corp The five things we’ve changed Read More
Home page Carl Godfrey 21/03/2025 Home page Carl Godfrey 21/03/2025 Do androids dream of electric suites? Why AI struggles to convey luxury Read More
Home page Carl Godfrey 19/03/2025 Home page Carl Godfrey 19/03/2025 TOV SOS The problem with most brand voice guidelines Read More
Home page Tom Chesher 14/03/2025 Home page Tom Chesher 14/03/2025 Do we speak American? Why copywriting for US audiences is more than using ‘Z’s Read More
Home page Carl Godfrey 14/03/2025 Home page Carl Godfrey 14/03/2025 Five copywriting predictions for ‘25 Read More
Home page Carl Godfrey 10/03/2025 Home page Carl Godfrey 10/03/2025 Professional services needn’t sound boring Building your brand with tone of voice Read More
Home page Carl Godfrey 05/03/2025 Home page Carl Godfrey 05/03/2025 How to brief a copywriter The two things your copywriting agency really needs to know Read More
Home page Tom Chesher 28/02/2025 Home page Tom Chesher 28/02/2025 Packaging a punch How ‘wackaging’ is still shaking up the shelf Read More
Home page Tom Chesher 05/02/2025 Home page Tom Chesher 05/02/2025 Three reasons your web copy is hurting your conversions Read More
Home page Tom Chesher 22/01/2025 Home page Tom Chesher 22/01/2025 Opposites detract Why opposites aren’t always the answer Read More
Home page Tom Chesher 01/01/2025 Home page Tom Chesher 01/01/2025 Horses for courses Why every university and college needs an original tone of voice Read More
Home page Tom Chesher 13/11/2024 Home page Tom Chesher 13/11/2024 The long and short of it How to edit Read More
Home page Carl Godfrey 11/09/2024 Home page Carl Godfrey 11/09/2024 Considerate communication How thoughtful marketing is changing copywriting Read More
Home page Carl Godfrey 08/03/2019 Home page Carl Godfrey 08/03/2019 The echo chamber Why writing your own comms can be limiting Read More
Home page Carl Godfrey 08/03/2019 Home page Carl Godfrey 08/03/2019 Sustainably speaking How to make your comms more planet friendly Read More