Turn blasé customers into brand lovers. Get an edge in your market. Or simply bring more clarity and consistency to your message and channels.
What should
you say?
Brand narratives
There are millions of ways to tell your story, so which is right for you? We use brand narratives to define your point of difference. And we craft messaging toolkits to bring consistency to every touchpoint.
How we help
Narratives
Messaging toolkits
Campaign concepts
Experience
Bechtel
INEOS
McLaren
Mira
PWC
Vodafone
Waitrose
How should
you sound?
Tone of voice
This is your brand voice – the full expression of your values and principles in words. We’ve seen hundreds of ‘cut and paste’ brand voice PDFs that are gathering digital dust. So we make sure the guidelines we craft are authentic, original, ownable and (crucially) practical.
Experience
Waitrose
FatFace
Ticketmaster
McLaren
Addleshaw Goddard
Greymatter
GS1
Lenz & Staehelin
LSE
RTPI
How we help
Tone of voice guidelines
Training and workshops
AI guidelines
How do you
achieve consistency?
Audits and training
The social team wants to say one thing. Brand another. The HR team has their own ideas. And then the Head of Whatchamacallit wades in with a different take altogether. No wonder you’re sending mixed messages. We use audits to root out the issues, then develop guidelines, genAI guardrails, workshops and training to get everyone on the same page.
How we help
Audits
Tone of voice guidelines
Training and workshops
Messaging toolkits
Retainers
GenAI guardrails
Experience
Vodafone
Maybourne
Berkely
Halifax
CFP Energy
Greymatter
Thakeham
Vyond
How can you
stand out?
Copywriting
It’s a tough world for words. Every day, jostling for our attention in press and packaging, apps and inboxes. So, through concepts, tone of voice and copywriting we help you make the most of every opportunity.
How we help
Annual reports
Articles
Case studies
Concepts and campaigns
Content strategy
Digital
Naming
Scripts
Social posts
Sustainability reports
Thought leadership
Experience
PwC
McLaren
Waitrose
Addleshaw Goddard
AWS
John Lewis
Lenz & Staehelin
Maybourne
Mira
How do you
write with AI?
AI copywriting
Everyone’s talking about AI and how it can generate ‘winning content’ at scale. Or how it can outperform real writers 99% of the time. But without human input and expertise, the results we see are often patchy, empty or predictable.
At Ink, we work with our clients to explore how to use AI effectively and legally. This could be by briefing, prompting and training your AI engine. Or at the other end, curating and finessing the outputs so they have that genuine human touch.
How we help
AI guidelines
AI content strategy
How can you
talk ESG?
ESG copywriting
As a B Corp agency, we love helping brands communicate the positive impact they create. We help them ‘walk the talk’ through meaningful stories that connect.
From narratives and packaging statements to sustainability reports that go beyond box ticking, we avoid ‘greenwashing’ and make sure your sustainability work is credible, relevant and real.
How we help
Annual reports
Case studies
Copywriting
Concepts & Campaigns
Digital
Packaging
Social content
Sustainability reports
Thought leadership
Experience
PwC
The Met Office
Mira
Waitrose
John Lewis
South West Grid for Learning
Children’s Hospice South West