Turning tech speak into business impact for
Thoughtworks
Thoughtworks is a leading technology company that designs and delivers software around the globe. Strategic, ambitious and innovative, they work at the frontier of software engineering to create tech solutions that help businesses thrive. But when you work at the cutting edge of software development, the language needed to communicate your capabilities can lag behind.
Our role was to help bridge this gap, unpicking complexities, translating the technical, and finding the right narratives to engage a business-minded audience.
Services
Storytelling
Brand narratives
ESG copywriting
Industry
Technology
A tone apart
Thoughtworks is an industry heavyweight. Their methodologies matter. The tools they develop reshape businesses. And companies around the world – tech-based or otherwise – look to their leadership when making big IT decisions. We’ve helped them write a huge range of opinion and thought-leadership pieces that introduce new solutions, educate on their processes, and explain the opportunities and limitations of the latest tech.
The topics we’ve covered are diverse, ranging from cloud computing to AI, data products to tech debt. We sat down with SMEs, analysts and engineers – immersing ourselves in their world to draw out stories that engage, explain, and make business benefits crystal clear.
Social impact
Alongside their pursuit of new and better software solutions, Thoughtworks are conscious of their responsibility to create tech with a positive social impact. Writing for a mixed audience of Thoughtworkers, potential clients, investors and analysts – we’ve created comms that convey Thoughtworks’ ESG efforts. This included elements of their Social Impact Report and online hub. Focused more on outcomes than the intricacies of the tech deployed, these stories were a chance for us to express the more personal, human side of the brand.