Adding imagination and impact with
Addleshaw Goddard

While many major law firms claim to be ‘different’, Addleshaw Goddard genuinely walk the talk, bringing imagination and impact to their client work and communications. For the past five years, we’ve been helping to express their difference in words – from writing campaigns and creds decks to telling their stories in an engaging (and imaginative) style.

Services
Tone of voice guidelines
Storytelling

Seasonal campaigns
Editorials
Website
E-newsletters

Industry
Professional Services

Integrated campaigns

We’ve given AG’s events a fresh and memorable twist. Most recently, developing the Pain to Gain theme for their ESG-related activity.

“Ink are total rockstars.”

Brian Macreadie, Head of Marketing, Addleshaw Goddard

Tone of voice and website

We supported the AG team as they developed their tone of voice and have helped roll it out across a huge variety of touchpoints.

Storytelling

Make or break deals. Epic corporate partnerships. Courtroom drama. Behind almost every AG project is an amazing story to tell and, over the years, we’ve helped bring this to life through case studies. To get to the heart of the story, we interview the main protagonists, then draft their story up in a consistently imaginative tone.


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