Get with the programme

Electronic Arts were strategically promoting their latest game to coincide with the release of a highly-anticipated new children’s film. So they needed two carefully-crafted advertorials to help generate yet more excitement and anticipation – among adults and children alike.

We flew into action, writing one advertorial for a mature audience of parents, gift-buyers and young-at-heart fans, to work in a number of publications – from women’s magazines to specialist gaming titles. The second used the same information but took an entirely different tone and approach that spoke to younger fans, using a fun quiz to get them excited and involved.

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