Breaking through the language barrier

Serimax is one of the world’s leading welding companies. A giant in their market, they needed a brand and website that truly reflected their global ambitions. Cue Ink.

We began by interviewing key Serimax employees around the world from Africa and Singapore to the US and France. We then set to work writing the entire website from scratch, developing a clear, consistent tone of voice that would work for both the contributors and the diverse audiences.

The website was very well received and we’ve since been asked to work on case studies for their corporate brochure and the company’s quarterly newsletter.

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