A history of innovation

In one guise or another, EADS and predecessor companies have been around since man first took to the skies. To document their engineering heritage, we wrote a commemorative coffee-table book for them.

From the early Zeppelins to the Galileo satellite and Europe’s SatNav system, the book maps the progression of flight against the backdrop of European history over the last hundred years. To add a challenging twist to the copy, the client was keen that the style of writing changed throughout, to represent the language of each era covered. Formal English for the 1900s gave way to a more hopeful post-war style that gradually became more relaxed as the generations passed. The result is an intriguing anthology of a company with a unique history.

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