Magnetic media packs

As the UK’s number one parenting club, Bounty is in contact with 98% of new mums, nearly 12,000 healthcare professionals and 10 million young families across the UK. This very enviable position was something they wanted to shout about, letting potential advertisers and business partners know about the benefits of teaming up.

Fewer words, more punch. That was the key requirements for their media pack, consisting of nine inserts and two different folders. We took their existing copy, rewrote, edited and restructured it, and made sure the tone of voice and style was consistent across the whole pack. Now the benefits are clear for all to see – which means more offers for mums and mums-to-be.

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