A conversation starter

When a leading online service provider wanted to launch a high-profile, national initiative, there was only one place to start - the internet. In a bold and provocative campaign, AOL opened up a frank discussion about the internet today.

To help launch their online debate, we wrote "for" and "against" pieces for hot topics that would appear on their website. The campaign - supported with TV ads - promoted passionate debate and public figures such as Will Self and Mariella Fostrup have joined in the online discussion.

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