Clean, green, innovative machines

How do you express green credentials in simple, original, memorable terms? GE Energy manufactures advanced power systems and energy services in partnership with governments, communities and suppliers around the world.

The company’s Jenbacher division designs high efficiency, low-cost gas engines and generators. We developed a series of ads for these engines using headline and body copy variations to communicate the company’s green ethos in original, accessible ways. The language needed to be witty but also clear and to the point – playing off the quirky visuals. And the resulting ads are refreshingly direct, really bringing out the environmental focus of GE’s groundbreaking work.

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