Faster, stronger mortgage messaging

How do you give a mortgage lender the edge in a competitive marketplace? GMAC is one of the UK’s leading mortgage lenders, and we’ve created concepts and copy for a number of their advertising, DM and email initiatives.

We used their main USPs – speed, precision and fast online decisions – as themes for much of the concept development, together with a ‘go-getting’ tone of voice to communicate GMAC’s confidence and commitment to excellence. Avoiding the usual market clichés, the dynamic results position the messages boldly and successfully, driving the benefits home for the no-nonsense broker audience.

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