Dairy with a difference

These days, organic produce has a fair slice of the market. So when we were asked to write a 12 page booklet for Yeo Valley Organic, we knew we needed to help them stand out from the herd.

We described the life cycle of their cheeses, from field to cow to consumer – with a twist. Worms, butterflies and cows did the talking, and the playful, upbeat tone appealed to both adults and children. We’ve since been involved in naming and concept work for Yeo Valley, as well as signing and communications for major events like the Glastonbury festival…you could say it’s a natural progression.

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