A bluffer's guide

Lloyd’s of London is one of the most renowned and revered names in the City, but it’s also a company shrouded in mystery: what do they do? How do they work? And how are they funded?

We worked closely with the Lloyd’s team to develop a short, snappy guide to the ins and outs of Lloyds. The copy had to be clear and concise, but also engaging and, where appropriate, playful.

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