Making the technical, readable

‘We need a technical whiz to write articles about our blade servers’ was the challenge HP put to us. Each weekly piece had to demonstrate in-depth practical knowledge of the blade server series, its cutting-edge benefits and current market trends.

Our IT-savvy scribes developed ideas and concepts for a number of features for HP’s website, then working to tight deadlines, we researched and wrote articles aimed specifically at IT managers. After a successful first run, we now write the articles on a weekly basis and have been involved in wider DM campaigns.

Back to client list