The organic argument

While going organic has long been considered a worthy option, many businesses today realise it can also give their profits a boost. Which is why the Soil Association wanted to shout about their organic certification service.

They wanted a series of four brochures to hand out at organic festivals and events. We developed concepts and wrote short, punchy copy that would spark interest and encourage businesses to get in touch.

A year later, we then gave these brochures a lift. We added in a couple of extra pages of detail, rewrote some of the headlines and suggested alternative images to make the concepts stronger and give the whole thing a bit more punch. The results? More products are appearing on the shelves featuring the Soil Association symbol.

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