Simon is a co-founder of Ink. He's worked on pretty much all kinds of copy projects from annual reports, magazines to DM, presentations and even copy training courses. He's never more at home than when working on a meaty tone of voice project - something he's done for many UK brands.

Ink highlights:

Developing the new tone of voice for Halifax and leading an extensive writing campaign. Helping four businesses in the Travis Perkins group find their own distinct voices. And leading the Barometer magazine project for the Met office for the last five years.

Favourite word:

Somniferous: best said quietly, late at night.

Meet our copywriting team