With a background in arts, charity and community projects, Jo has the knack of finding the right words to inform, influence and inspire. She enjoys imagining herself into the shoes of the audience to get to the heart of a brief, and then finding new, creative ways to get the message across.

Ink highlights:

Spending a fascinating hour in the company of Professor Dame Julia Slingo, Met Office Chief Scientist, interviewing her for the foreword of a European meteorological publication.

Favourite word:

Cwtch: a lovely hug of a word from home.

Meet our copywriting team