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It’s that time of year again: big resolutions, small chance of success. But this year will be different. We’ve listed 12 resolutions we’ll stick to through thick and thin, in digital and print.

We’ve created a ‘print and keep’ pdf of our resolutions so you can join us in our quest to quash tautologies and eradicate exclamation marks.

Without further ado, here are Ink’s resolutions for 2016:

1) Elephant on a unicycle. Make sure your opening sentence is big, bold, eye-catching and memorable.

2) Only use exclamations marks when there’s really something to shout about!

3) If the headline’s no good, Title Caps Won’t Save It.

4) Tautologies should always be avoided. Saying the same thing twice isn’t smart or clever.

5) To find out why writing ‘click here’ means you’re missing a trick, click here.

6) Two things to remember about colons: they should be used carefully and checked regularly.

7) And you can start a sentence with ‘and’ or ‘but’.

8) Don’t go all ‘Disco Dad’ when writing for young people. It’s totes awks, innit.

9) Research, research, research. Your unfailing cure for, um, er...

10) Double negatives don’t never confuse people.

11) Don’t use overly long words. They simply create semantic discombobulation.

12) Always know when it’s time to stop*.

As with any resolution, it’s important to keep this list top of mind. So print it out, pin it up and review on a regular basis. And of course, if you need any help sticking to these points, you can always get in touch with us.

*If the proposition’s clear, the small print’s redundant.